"Kids' Informal Learning with Digital Media: An Ethnographic Investigation of Innovative Knowledge Cultures" is a three-year collaborative project funded by the John D. and Catherine T. MacArthur Foundation. Carried out by researchers at the University of Southern California and University of California, Berkeley, the digital youth project explores how kids use digital media in their everyday lives. Read more
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Photo Credits: Ritchie Ly and Geert Allegaert.
I had just finished giving a talk about youth culture to a room full of professionals who worked in the retail industry when a woman raised her hand to tell me a story. It was homecoming season and her daughter Mary was going to go to homecoming for the first time. What fascinated this mother was that her daughter's approach to shopping was completely different than her own.
Using Google and a variety of online shopping sites, Mary researched dresses online, getting a sense for what styles she liked and reading information about what was considered stylish that year. Next, Mary and her friends went to the local department store as a small group, toting along their digital cameras (even though they're banned). They tried on the dresses, taking pictures of each other in the ones that fit. Upon returning home, Mary uploaded the photos to her Facebook and asked her broader group of friends to comment on which they liked the best. Based on this feedback, she decided which dress to purchase, but didn't tell anyone because she wanted her choice to be a surprise. Rather than returning to the store, Mary purchased the same dress online at a cheaper price based on the information on the tag that she had written down when she initially saw the dress. She went for the cheaper option because her mother had given her a set budget for homecoming shopping; this allowed her to spend the rest on accessories.
Crushes, flirting, and dating are a key aspect of teens' lives. While these nascent relationships often end almost as quickly as they begin, they play a significant role in how teens see themselves and others. Because MySpace is a hangout space for teenagers, aspects of their flirtation with and dismissal of potential partners takes place on the site. Given the public nature of these expressions, we can get a glimpse into the trials and tribulations of teen love. Furthermore, we can examine how technology supports pre-existing practices while complicating other aspects of relationship management. Not all of what takes place is pretty - the language, norms, and attitudes of teens can be shocking to adults, but they are a very real component of teen communication. In this fieldnote, i document one example of how love and breakups appear online.