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Research Scientist
School of Cinematic Arts
University of Southern California

Visiting Associate Professor, Keio University, Graduate School of Media and Governance

Mizuko (Mimi) Ito is a cultural anthropologist of technology use, focusing on children and youth’s changing relationships to media and communications. She is a PI on the Digital Youth project and is focused on documenting kid-initiated and peer-based forms of engagement with new media. As part of this, she is conducting ongoing research on Japanese technoculture, looking at how children in Japan and the US engage with post-Pokemon media mixes. Current research is on overseas fandoms of Japanese popular culture. Her research on mobile phone use in Japan appears in a book she has co-edited, Personal, Portable, Pedestrian: Mobile Phones in Japanese Life. She is a Research Scientist at the Annenberg Center for Communication at the University of Southern California, and a Visiting Associate Professor at Keio University in Japan.

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http://www.itofisher.com/mito